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Public speaking

Presentation Tips – 93% of communication is non-verbal


The 93% Falsehood

I’m smiling now. I promise. Can you tell what I’m saying? No? Even if I’m talking in a calm, reassuring voice? That’s strange, because many people seem to believe that, when speaking 93% of the COMMUNICATION is conveyed by body language.

Now I’m not speaking, but it does beg the question how radio works? And watch a speech with the sound off and will you get 93% of it? Really?

Of course you can’t. But here is a very stylish destruction of the 93% myth.

And here is what a quick Google search of “93% communication” found.

About.com (I think the 93% “fact” has been removed) 

But they still say:

Is there ever any doubt in your mind as to the mood of a coworker upon their arrival at work?Nonverbal communication is the single most powerful form of communication. More than voice or even words, nonverbal communication cues you in to what is on another person’s mind.

Is it just me that is amused by the idea that this is written? What a shame we can’t get 93% of the message because we can’t see if the writer is shuffling their feet.

Very Smart Girls (the joke just writes itself)

Salisbury University FAIL

Positive Way 

Maximum Advantage

But, there is good news

93% Myth

It does offend me though, that an idea that is so obviously wrong should persist and be promoted for so long by so many people.

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About gristpresent

Presentation, Q&A and Engagement Coach. We help you win more business. Also BAFTA-winning film maker. See our new site www.grist.co.uk

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