About a fortnight ago I changed the title of the blog and the strap, and for the first time used the word “sales” in any description of what we do. Is it perhaps uniquely British that we are nervous of the word? Perhaps a bit snobbish about it? (Maybe those reading this from abroad can comment? Is it the same where you are)
A lot of what we do is called “bidding” by our clients. Or maybe “pitching”. Which are just a posh words for sales. So lately we’ve been thinking, and for whatever reason have decided sales is what we do.
After all, we’re all in sales aren’t we? We sell ourselves all the time. We sell ourselves to our bosses as much as our clients – and isn’t it the good sellers that get the promotion?
A very wise man once said to me when I was complaining about someone else at the BBC getting the project I wanted. “You did well at school didn’t you? Well, the real world doesn’t work like school. They don’t put the results up at the end of term.”
He was absolutely right. I was in a mindset that results were everything. He was telling me that the difference in the world of work was selling.
So, we work in sales.
We are trainers of sales people.
We’re good at teaching how to sell.
We’re proud to be in the sales business.
But we do bidding as well……….
What do you think? Are you proud to be a salesperson?